SVP, Existing Customer Marketing (ECM) Business Execution Manager

The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition, to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage, Wealth and Citi Retail Services.  The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. 

The ECM Strategy and Planning organization is responsible for developing the next generation of ECM Marketing strategy for Citi, taking into account competitive views, deep analysis of performance and results across all channels and the needs of each business.  The group ensures that all of ECM Marketing is delivering what been committed to the businesses we support, with a tight lens on metrics, controls, routines and budget.  In addition, this group leads and champions critical initiatives and detailed annual plans that deliver on that strategy and that are designed to transform ECM Marketing.  

This role will have direct and regular interaction with the Head of Existing Customer Marketing, driving critical routines, structure and culture for the team.

The Business Execution Manager is a critical position within Marketing & Franchise Development that drives the overall administrative and business management activities of the function. These tasks may include managing risk and control requirements, the operating routines of the function, coordination and collaboration with other lines of business and functions, and ad hoc projects as necessary to deliver on commitments.

Responsibilities:

Drive content, cadence and logistics of routines (e.g., meetings and communications) for a large-scale organization operating across 10+ locations, including monthly all-hands calls, ad hoc volunteer events, all-day offsites with key partners, extended leadership team meetings, and more. Develop net new routines, where needed, to further drive connectivity and culture throughout the organization.

• Formulate strategy and craft a series of communications designed to educate and provide transparency of critical initiatives and changes across the organization.
• Assume responsibility for all business management requirements, such as communications strategy, Records Management maintenance, training reminders, and other cross-functional administrative duties.
• Manage global routines to enable alignment in strategy and roadmaps, best practice sharing, progress of joint initiatives and investments, and support executive level reviews of initiatives.
• Coordinate and shape content for critical senior leadership presentations, transforming quantitative and qualitative information into comprehensive and highly visual presentations.
• Provide thought leadership in developing new growth and transformational solutions, crossing all products within the Personal Bank and Consumer Wealth (i.e., bank, cards, lending, wealth).
• Oversees multiple campaign delivery channels and/or programs aligned with business goals.

Qualifications:

• 7+ years of experience
• Track record of delivering strategies to deliver exceptional customer and digital experiences.
• Demonstrated technical knowledge and general management skills.
• Ability to lead and collaborate with others in a team environment.
• Demonstrated expertise in developing and implementing planning processes; able to scope, template and “processize” for large and complex organization and drive to simple and clear output
• Experience in developing executive level communications and presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction as needed  
• Comfort in ambiguous situations, self-starter and self-learner

Education:

• Bachelor’s Degree in marketing, economics, finance, accounting, engineering, mathematics, statistics, business, computer science or related discipline and 7 plus years of progressive post-baccalaureate experience. Alternatively, Master’s degree in one of the above fields. 

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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