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SVP, Head of Campaign Planning and Prioritization - Hybrid

工作 ID 22538794 主要地點 New York, New York, Wilmington, Delaware, Jacksonville, Florida, Elk Grove Village, Illinois, Irving, Texas; 工作類別 Marketing
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The US Personal Banking Marketing Transformation and Delivery organization is responsible for marketing operations, channel delivery and marketing technology in support of the Bank’s Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth marketing efforts.  The Head of Campaign Capacity and Prioritization is a leader within the US Personal Banking Marketing and Franchise Development organization, responsible for a multi-faceted team of professionals charged with prioritizing and delivering over 2000 campaigns annually.  This role sits at the intersection of business strategy, operational execution and transformation.  Tight partnership with marketing leadership across all Lines of Business as well as all operational teams is required.  This job requires strategic thought leadership with the ability to understand business priorities and translate those priorities into an actionable plan of record that enables transparent tradeoffs and agility to respond to changing business dynamics. 

Responsibilities include:

Prioritization Operations: Support the Build and operation of a campaign prioritization and capacity planning process in support of the US Personal Banking Marketing organization, enabling the overall organization to make the right tradeoffs while delivering against business goals within our resourcing model.

Capacity Management:  Support the standing up and operate regular capacity and operations reporting team, enabling stakeholders to find opportunities to streamline processes, release capacity and understand what drives capacity models. 

Qualifications:

  • 10+ years experience in marketing operations and/or agile execution
  • Experience in standing up prioritization frameworks and capacity allocation for complex, multi-faceted operations.
  • Analytical and conceptual thinker with ability to operate in “white space” and experience in both building strategy and executing it with demonstrable results and outcomes
  • Executive leadership skills and demonstrated success in conveying complex concepts, solutions and relevant business impacts to leadership audiences in order to gain support and drive organizational alignment
  • Data and Analytics Reporting Experience overseeing multiple projects and data systems/inputs
  • Demonstrated strategic thinking and analytical skills. Strong project management skills and discipline to deliver.
  • Highly organized, detail-oriented, energetic, positive, resourceful, and proactive.
  • Proven ability to manage multiple priorities in a fast-paced, dynamic environment and execute across multiple initiatives independently and as part of a team.
  • Strong interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents: internal, external, frontline counselors, and senior executives.
  • Exercise excellent judgment to make smart decisions and independently problem solve, while escalating to a leader when appropriate.
  • Ability to be a proactive thought leader and suggest ‘new ways of doing things
  • BA/BS Preferred

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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